| Selling a “Package” – Increase Customer Spending |
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For example, in order to motive customers to buy a slow turnover cap with a price of $80, you package a $150 shirt (best seller) with the cap, and sell this package for a lower total price, say of $ 215. You should not have too many packages at your store at the same time, because it will probably lower your store brand value in customers’ mind. Displaying one or two “packages” will be ideal, and you can sell different “packages” from time to time. There are several ways to “package” products: “Package” hot products with slower moving ones: we have already mentioned this way above. If you want slow turnover products to move faster, this is a good way to try. “Package” frequently bought together items: based on your experience or transaction history, you can pick up frequently bought together items, and form some “packages”. Then, you can display these “packages” at your store. “Package” related items: another way is to “package” related items based on your own intuition. For example, you can try to “package” two caps together in order to sell them faster. Caution: you should “package” items from the same category or from similar categories. “Packaging” a bottle of coke with a cap does not make much sense!
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