| Retail Trend - Go Green with Electronic Receipts |
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During the checkout process, consumers often leave the store with a long paper receipt. It is inconvenient for consumers to store and manage reams of paper from different merchants. Moreover, retailers spend millions of dollars annually on ink and paper receipts, which means this process destroys countless trees every year.
Apple and a few other retailers have started to shorten the paper trail by encouraging consumers to have their receipt emailed to them. To take advantage of this green initiative, the cashier offers the customer the option of an electronic receipt. If the customer opts to “go green”, the cashier validates an email address on the payment terminal and the receipt is instantly transmitted to the customer. This retail technology reduces the use of paper and saves our natural resources. This innovative and go green technology is a win-win innovation for retailers and consumers.
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