The key to delivering excellent customer service is to know and understand your customers' wants and needs. With Customer Relations Management through InvenTrak, you'll have the capabilities to do just that.  

When a customer makes a purchase, the cashier will be prompted by the POS to add said customer to a database. The customer will provide information, such as email address, telephone number and birth date, that will assist your company in providing the best customer service possible.

Registered customers are able to be associated with each purchase they make, allowing you to keep detailed records of their buying trends and the percentage of sales they provide for the company. With this information, you may designate them as VIP, alert them via email as to coupons or sales involving their most frequently-bought items, or notify them when their favorite items are back in stock.  This information may also be used to recognize important dates (like birthdays) and relationships (such as a married couple who are registered separately) for the customer.

Become familiar with your customers through various customer categories that you may utilize to create any groups you want. Customers can be grouped by purchases, geographic location, revenue generated, etc. The possibilities are truly endless with this feature: You could create a rewards program for your top spenders, notify customers from the same county as to a location-specific sale, offer special details for season ticket holders, and so much more,

CRM through InvenTrak allows you to foster a relationship with your customers where you both may benefit. With InvenTrak's CRM, everyone wins.